A2Z challenge

Zoom-in Zoom-out

Here’s the last post in the series A2Z tips to grow your business: Zoom-in Zoom-Out  Growing a business takes a lot of effor…

Create Workarounds

Imagine while cooking, the clock is approaching noon but your burner goes out. You find that you have no extra gas-cylinder.…

Upskill Yourself

"I have my own business, and I don’t rely on job-promotions like these corporate geeks. Why should I learn new skills…

Follow these Time Management techniques

"The presentation last night was not good, I need to manage my time better.  It pissed the client off because the pre…

Don't delay, Measure your Risk Appetite

Do you know the  PepperTap story? It was founded in 2014 in Gurgaon and was one of the first online grocery shopping apps…

Prepare for Quick-Wins

This one will end quickly. Yes, because it's about quick-wins. It’s about something that can change your life or your …

Develop Process-Maturity

I was pretty relaxed during my last visit to hairdresser. I closed my eyes, I couldn’t see much without glasses anyway, s…

Never miss a Business Opportunity

My brother's friend who runs a tourism company had an early inkling that the Covid was going to attack his business a…

Market Market Market

Marketing is like making a girlfriend, you seldom find out what worked. Without marketing, your amazing, well-designed pro…

Know Your Numbers

This is not an effortless task if you have a small team or run the business with one or two people. Regardless, it is essen…

Gain Competitive Intelligence

Competitive Intelligence is collecting and analysing information from competitor's landscape. It warns you of the risks …

Induce Halo Effect

The Halo effect is the tendency for positive impressions of a person, company, brand, or product in one area to positively…

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